To best serve the customer’s own experience when intending to purchase a given item, the system carefully examines the Buy Button Winner based on the combination of experience-driven criteria. Find-out which and work towards implementing them to your selling process.
The Buy Button is Souq.com’s selected seller offer considered to be providing the best customer experience when placing an order for a particular product. This system generated selection makes a particular seller offer stand out on the main product detail page, allowing hence offer visibility, product exposure and multiplied chances to grow seller business.
The Buy Button
To best serve the customer’s own experience when intending to purchase a given item, the system carefully examines the Buy Button Winner based on the combination of these experience-driven criteria:
Performance: Scoring Premium in Performance Rating means higher eligibility to win the Buy Button than scoring a Performance Rating as low as Standard or Below Standard.
Price: Offering the lowest Price entitles the seller for more chances of winning the Buy Button.
Handling Time: Seller whose offers have a 1-day Handling Time are more likely to see their Seller Name reflect on the product detail page “Sold By” section, hence winning the Buy Button. Sellers whose offers have a 2 or a 3-day Handling Time are less likely to win the Buy Button.
Note: The logic of the Buy Button is proprietary to souq.com, it is hence subject to change at any time to fit new scoring parameters to make winning the Buy Button fair for all sellers.
FBS: Sellers who use the Fulfilled by Souq.com service will be esteemed worthier of winning the Buy Button given the product credibility due to a thorough product sourcing, a fast delivery through speedy order processing, and a direct Handling of Returns and Customer Service by Souq.com thanks to the initially established quality checks.
Note: A Seller whose Performance Rating is Below Standard can still win the Buy Button for their FBS fulfilled offers as long as they have the best price convenience.
What does winning the Buy Button mean for the seller?
Advantages of the Buy Button:
- Credibility & Trust: Which means that the seller is Souq.com’s best pick for customers to purchase from and who can actually provide the best customer experience.
- Exposure & Visibility: Which typically means that the Seller Offer Price, Name and Customer Feedback shows on the product detail page as well as any offer note by the seller.
- Sales & Growth: Should a customer click on Add to Cart, the customer automatically buys from the Buy Button winner translating quicker sales and happier customers.
All in all for a medium term positive impact, keep a Premium Seller Performance, offer decent prices, set quicker Handling Time and discuss the FBS Solution with your account manager, this will set you on the right track to win the Buy Button.